Email marketing is one of the most powerful tools that help brands in sharing their content and reaching their customers and potential customers in a more personal manner. About 83% of the B2B companies use email newsletters to send new offers, deals and information about the brand to their customers. 43% of the marketers agree that including email newsletters in a content marketing program is very crucial for making it successful.

But as a marketer and a customer you also know that grabbing the attention of the customers is very difficult nowadays. Your email will also end up in the spam or just unread if you don’t follow effective B2B email marketing practices. The below-given points will surely help you in your B2B digital marketing campaign, read on…

Choose enticing subject lines

Your subject line is the same as a trailer of any movie, thus it’s essential for you to hook your viewers with a two-minute clip or in this case with a few words. If you can’t create a subject that has the power to hold the attention of the audience, then you can’t expect customers to read the rest of the email. Spend enough time while choosing a subject line and consider it of utmost importance.

There should be only one CTA (Call to Action):

If you yourself check your inbox, then even you can find many marketing emails in your inbox. Some might be having two or three or sometimes even 8 different call-to-actions. This is a mistake that marketers generally make; you should avoid it. you don’t have to leave your viewers’ head spinning with so many CTAs. The recipient would get confused and couldn’t make out what should he/she click first. Just focus on including one CTA that is effective and allows the user to read the content of the email and then make a decision.

Segment your email

You might be having an endless number of recipients in your email contact list, but not every email is meant for everyone. The subscribers you have would be at different stages of the buyer’s journey and thus require different solutions. This is where email list segments come into consideration. This way, you can add a personal feel to your email and could relate to your audience in an effective way. Don’t forget that your customer wants quality and not quantity even in your emails.

Your emails should be responsive

Now with immense popularity and availability of smartphones, about 80% of the customers will be accessing your emails through phones. If your email doesn’t show up fine on a mobile device, then the user might delete it instantly. So, in order to save your email from ending in the trash, focus on making responsive design for your mails.

So, these were a few suggestions that you must consider for enhancing your B2B email marketing campaign. Also, don’t forget to keep reading about the latest B2B online marketing trends in order to stay updated with the market.